The Data market in French finance
Our colleague Jacques Bouyssarie, PDG at Fitex Paris wrote to us, to say that there is more than just GDPR to consider in French banking areas. He lists several additional areas of concern; .."plutôt sur FRTB, MIFID2, BMR…" We will be in Paris on July 17 and August 4th, meeting with French financial media and partners. The financial data market is key right now. Let us handle your discussions for you at this early stage. Contact us on our usual numbers, in Uk or France.
How to Market your Business, in Summer.
It is a fact universally misunderstood - that the best time to do sales and marketing - is in the summer, when everybody is on vacation, and nobody is in the office. How so? Because, in reality, "decision makers". in business, are never on vacation. Either they are indeed in foreign places but they all have access to their office if needs be; or if you know them already, they all have their mobile phone, and they will be without the barriers of PA and Reception etc etc. Our most productive months at CRtP - are the gap between Dec 26th and Jan 2nd; and throughout all of August. This does not mean to say that you yourself need to cancel your own time away etc. Please let us do the spadework for you. As from July, through to mid August - we all be active in Norway and Sweden and Estonia talking with Hospitals, Lanstings, and Banks. As we broach into September, we will spearhead the "retraite". and focus on Paris and Bordeaux, and then into Italy. We want to make sure that any marketing plans from your prospects - include what you do. We are particularly focussing on compliance of GDPR, and how that can affect Banks in particular. Plus the movement towards Community based health services, will grow in importance, particularly in Scandinavia. Before you go away - make sure you call and meet with us. You will be surprised at our progress, by the time you get back.
Is Norway the Hardest Market?
We look at some of the fallacies surrounding that rich and mature market. There are two issues here. The first, is that people outside of Scandinavia (the group of Sweden/Norway/Denmark/Finland) - often think that this market is one-size-fits-all. It isn't, and it doesn't. And second, even those within that group - whilst accepting that sure, there are "regional variations etc" - basically - we all think the same, huh! Actually they don't. it is easy to see why these misnomers exist, and probably the biggest is the Oresund bridge - where every morning, hundreds of Swedes living in Malmo, park their car at Hyllie train station, and - go to work across the water in Copenhagen. You earn more money in Copenhagen. which means you can then afford your summer house back in Skane, where you actually live. I get that - but one swallow does not make a summer. The real picture is when you attend any of the many Trade Conferences in Oslo - and Goteborg, West Sweden. The Swedish mentality is one of open-ness, with a desire to reach out to possible business partners. The Norwegian view is - well we are here, but you do it our way. There are as many failures of Swedish companies trying to develop subsidiaries in Norway - as there are those trying to do the same in the UK for example. To understand why - you need to look at the self sufficient attitude of Norway itself. Once they worked out that natural gas was not going to last forever - they started to develop Fish Farms , to the point where fish is now the currency of choice. Norwegian fish farms are exporting globally, and not just the fish - but also the technology and expertise. The same goes for IT projects. It is far easier doing business with Swedish or Finnish based companies, than those where the HQ is in Oslo. This is not to say that these companies do not want to to business - but they need to see a relevance to them. All too often - what works in other parts of Scandi - just does not offer anything that Norwegian business actually needs, or thinks they need. What to do? The answer is simply to be aware of the differences. You will save time and money, by modifying your approach - or simply not going.
The NEW Market in Healthcare in Turkey
We look at the hidden potential of a country that makes the headlines for the wrong reasons. When Steve Leiber, CEO of HIMSS, stood on the platform of the latest eHealth Europe Conference just a few days ago - and said he was leaving early - to take a flight to Turkey - this was the moment that we took notice of this large market that for so long has been underestimated. Turkey is a difficult market to penetrate, because of frequent changes of key people, and difficulties of communication in english, at Ministerial level. But that does not mean that the market is too hard, or not welcoming; far from it. The key is the attitude of individual people, who are welcoming at a human level - and equally welcoming at a clinical and commercial level. The trick, so to say, is to have a dual approach; formal via diplomatic channels at Embassies etc. And commercial via the usual direct and partner activity, at regional hospital level. Turkey remans the hub of business between Europe and the Middle East. With vast amounts of Euros coming into Turkey, this is a moment to make a move.